Supporting JETRO in Developing a Video Series to Guide Startups on Partnering with Japanese Organizations

The Client

JETRO (Japan External Trade Organization) New York, a government-related organization aimed at promoting trade and investment between Japan and North America.

The Challenge

JETRO wanted to help North American startups navigate the complexities of forming partnerships with Japanese companies. They sought an engaging, informative way to provide startups with insights on how to successfully approach and work with Japanese businesses and investors.

The Solution

We partnered with JETRO to create a three-part video series aimed at educating North American startups on building partnerships with Japanese companies. The series featured expert insights and practical tips from our team, alongside first-hand stories from three startups that had successfully partnered with Japanese companies and raised funding. The featured startup founders included Miho Beal from Arbor Energy, Sean Storin from Proto Hologram, and Alex Todorovic from Arbor.

The Outcome

The video series was well-received by North American startups, providing valuable knowledge on entering the Japanese market. It helped foster stronger connections between the two regions and positioned JETRO as a key resource for startups looking to tap into Japan’s vast economic potential. The series not only educated entrepreneurs but also demonstrated actionable paths to success through real-world case studies.

Watch the series here. (Note: You’ll need to enter your name and email—this helps JETRO track engagement)