AT&T explores the future of immersive branding & retail

Written By Ana Martinez

The Client

AT&T is an American multinational telecommunications company. It is the world's fourth-largest telecommunications company by revenue and the largest wireless carrier in the United States.

The Objective

AT&T wants to understand the cutting-edge technologies and startups shaping the future of immersive branding and retail.

The Solution

Our team interviewed 25+ experts in retail and technology to identify emerging trends and distilled them into key insights that are shaping the retail industry. The industry-wide report covered AR/VR, AI, robotics and other technologies as well as included select startups at the forefront of these technologies. We delved into the broader business implications of these technologies and explored indicators such as collaborators, investments, market demands and technological advancements.

The Outcome

AT&T intends to use this report to develop cutting edge technology to make the predictions our team made for the future of immersive branding and retail a reality in the market.

Ana Martinez

Ana has extensive experience in corporate innovation. She has helped over 25 Global 1000 corporations from a wide range of industries develop new business strategies using the latest technologies in the market and has also led 70+ partnerships between corporations and startups. Ana has worked with corporate clients such as Nestle, PepsiCo, Volkswagen, Procter & Gamble, JetBlue, Mizuho, BP, Repsol, Nissan, Avis Budget Group, Magna, Renault, Ferguson, Allstate, GrainCorp, Givaudan, BSM, Griffith Foods, AGC, IAG, among others.

As a member of Rabobank’s first Innovation Team, Ana successfully launched Foodbytes, a pitch competition and networking platform that connects the top food and agriculture startups, corporates and investors. With 15 global pitch competitions, 260+ startup pitches and 4700+ attendees, Foodbytes has become the top startup pitch competitions in the food and agriculture industries. She also launched TERRA, a food and agriculture accelerator that brings together the industry’s most disruptive startups and leading corporations to fuel industry innovation and strategic partnerships.

Ana graduated from the University of California Berkeley with a major in Economics. She was born in Guadalajara, Mexico and loves to play golf!

Previous

Centrica invests in EchoCare to develop a non-wearable elderly emergency response system
Next

Comerica launches a fintech startup challenge to identify disruptive wearable fintech startups