Airbus collaborates with technology companies to drive innovation

The Client

Airbus a European multinational aerospace corporation. The company’s primary business is the design and manufacturing of commercial aircraft but it also has separate defence and space and helicopter divisions.

The Objective

Airbus wants to partner with startups and technology companies to increase their internal innovation. They believe the best way to learn to be an entrepreneur is to spend time with entrepreneurs.

The Solution

Leveraging our connection to the startup ecosystem, our team provides Airbus with insights into startup and technology companies that match their business objectives. Outcomes include detailed analysis of identified companies, recommendations for best-suited potential partners, as well as strategic in-person partnership meetings.

The Outcome

Working with our team has helped Airbus change their culture and has also encouraged Airbus to look outside of the aeronautics industry for innovation and inspiration.

For decades, we only worked with aeronautics specialists and suppliers in a very conservative way and now we look at what’s happening outside our natural boundaries in other industries - this is probably the major impact.
— Bruno Gutierres, Head of BizLab at Airbus
Ana Martinez

Ana has extensive experience in corporate innovation. She has helped over 25 Global 1000 corporations from a wide range of industries develop new business strategies using the latest technologies in the market and has also led 70+ partnerships between corporations and startups. Ana has worked with corporate clients such as Nestle, PepsiCo, Volkswagen, Procter & Gamble, JetBlue, Mizuho, BP, Repsol, Nissan, Avis Budget Group, Magna, Renault, Ferguson, Allstate, GrainCorp, Givaudan, BSM, Griffith Foods, AGC, IAG, among others.

As a member of Rabobank’s first Innovation Team, Ana successfully launched Foodbytes, a pitch competition and networking platform that connects the top food and agriculture startups, corporates and investors. With 15 global pitch competitions, 260+ startup pitches and 4700+ attendees, Foodbytes has become the top startup pitch competitions in the food and agriculture industries. She also launched TERRA, a food and agriculture accelerator that brings together the industry’s most disruptive startups and leading corporations to fuel industry innovation and strategic partnerships.

Ana graduated from the University of California Berkeley with a major in Economics. She was born in Guadalajara, Mexico and loves to play golf!

Previous
Previous

Fueling IAG’s startup accelerator - Hangar 51

Next
Next

Pearson collaborates with startups & technology companies to remain a leader in their industry