Avis Budget Group lowers costs through digital transformation

Written By Ana Martinez

The Client

Avis Budget Group (ABG) is a leading global provider of vehicle rental services.

The Challenge

Avis Budget Group is being impacted by increasing competition from non-traditional players. Therefore, ABG is looking for new and innovative ways to differentiate themselves from their competition.

The Solution

Leveraging our extensive startup network and expertise, our team mapped the startup landscape and identified Fixico, a startup that streamlines the repair process for rental companies.

The Outcome

We facilitated a pilot between the two companies at the European International Airport that resulted in a reduction of vehicle repair cycle times by 30% (targeted 20%) and lowered overall repair costs by 27% (targeted 20%). ABG and Fixico are launching another location in Europe and discussing future expansion to the USA.

Ana Martinez

Ana has extensive experience in corporate innovation. She has helped over 25 Global 1000 corporations from a wide range of industries develop new business strategies using the latest technologies in the market and has also led 70+ partnerships between corporations and startups. Ana has worked with corporate clients such as Nestle, PepsiCo, Volkswagen, Procter & Gamble, JetBlue, Mizuho, BP, Repsol, Nissan, Avis Budget Group, Magna, Renault, Ferguson, Allstate, GrainCorp, Givaudan, BSM, Griffith Foods, AGC, IAG, among others.

As a member of Rabobank’s first Innovation Team, Ana successfully launched Foodbytes, a pitch competition and networking platform that connects the top food and agriculture startups, corporates and investors. With 15 global pitch competitions, 260+ startup pitches and 4700+ attendees, Foodbytes has become the top startup pitch competitions in the food and agriculture industries. She also launched TERRA, a food and agriculture accelerator that brings together the industry’s most disruptive startups and leading corporations to fuel industry innovation and strategic partnerships.

Ana graduated from the University of California Berkeley with a major in Economics. She was born in Guadalajara, Mexico and loves to play golf!

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