BP drives customers to their convenience stores with a digital loyalty program

The Client

BP is a British multinational oil and gas company. It is one of the oil and gas "supermajors" and one of the world's largest companies measured by revenues and profits.

The Challenge

BP was interested in incentivizing customers to make supplemental purchases at their convenience stores when pumping gas. In the past, BP found it challenging to implement a typical national loyalty program because many of their convenience stores are franchised and would therefore require store-level controls.

The Solution

Our team identified and vetted startups that offered digital loyalty platforms that could solve BP’s challenge. Through our guided process, BP selected three startup - Punchh, Como, and Marsello.

The Outcome

In the next few months, BP will pilot the startups technology to ultimately roll out a customized digital loyalty platform to drive customers to their convenience stores and increase revenue.