SingTel becomes the top sport app by enhancing sports-fan customers viewing experience

Written By Ana Martinez

The Client

Singapore Telecommunications, commonly known as Singtel, is a Singaporean telecommunications conglomerate, the country's principal fixed-line operator and one of the four major mobile network operators operating in the country.

The Objective

Singtel wanted to offer its sports-fan customers enhanced viewing experiences through second-screen viewing on their mobile devices.

The Solution

Our team identified directly relevant startups for SingTel’s strategic goals. Through our guided process, SingTel selected and partnered with San Francisco-based social TV gamification platform Kwarter, which allows broadcasters, brands, and producers to create and monetize live audience participation on second screens.

The Outcome

In their partnership, Kwarter manages live-game participation and content for a SingTel stand-alone app, and SingTel connects existing customers on its mio TV digital pay television service to the Football Pro app. Within a week of its release, it was the top sports app on Android and iOS in Singapore, with tens of thousands of downloads.

Ana Martinez

Ana has extensive experience in corporate innovation. She has helped over 25 Global 1000 corporations from a wide range of industries develop new business strategies using the latest technologies in the market and has also led 70+ partnerships between corporations and startups. Ana has worked with corporate clients such as Nestle, PepsiCo, Volkswagen, Procter & Gamble, JetBlue, Mizuho, BP, Repsol, Nissan, Avis Budget Group, Magna, Renault, Ferguson, Allstate, GrainCorp, Givaudan, BSM, Griffith Foods, AGC, IAG, among others.

As a member of Rabobank’s first Innovation Team, Ana successfully launched Foodbytes, a pitch competition and networking platform that connects the top food and agriculture startups, corporates and investors. With 15 global pitch competitions, 260+ startup pitches and 4700+ attendees, Foodbytes has become the top startup pitch competitions in the food and agriculture industries. She also launched TERRA, a food and agriculture accelerator that brings together the industry’s most disruptive startups and leading corporations to fuel industry innovation and strategic partnerships.

Ana graduated from the University of California Berkeley with a major in Economics. She was born in Guadalajara, Mexico and loves to play golf!

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