BP invests in EV as consumer demand continues to increase for more sustainable alternatives

Written By Ana Martinez

The Client

BP is a British multinational oil and gas company headquartered in London, England. It is one of the oil and gas "supermajors" and one of the world's largest companies measured by revenues and profits.

The Objective

BP aims to transform itself from a traditional fuel provider and shift towards electric vehicles in an effort to continue sustainable business growth.

The Solution

Leveraging our extensive connections and expertise, our team mapped the low carbon innovation landscape to identify the best electrification startups to help BP achieve its strategic goal. Through our guided process, BP selected FreeWire, the developer of a mobile fast-charging solution.

The Outcome

We guided the two companies through a pilot to validate FreeWire’s technology that resulted in BP investing $5 million in FreeWire to provide rapid charging at BP’s retail sites in Europe. Using FreeWire’s mobile system, BP can respond quickly and provide charging facilities wherever the demand is greatest without needing to make significant investments in today’s fixed technologies and infrastructure.

Ana Martinez

Ana has extensive experience in corporate innovation. She has helped over 25 Global 1000 corporations from a wide range of industries develop new business strategies using the latest technologies in the market and has also led 70+ partnerships between corporations and startups. Ana has worked with corporate clients such as Nestle, PepsiCo, Volkswagen, Procter & Gamble, JetBlue, Mizuho, BP, Repsol, Nissan, Avis Budget Group, Magna, Renault, Ferguson, Allstate, GrainCorp, Givaudan, BSM, Griffith Foods, AGC, IAG, among others.

As a member of Rabobank’s first Innovation Team, Ana successfully launched Foodbytes, a pitch competition and networking platform that connects the top food and agriculture startups, corporates and investors. With 15 global pitch competitions, 260+ startup pitches and 4700+ attendees, Foodbytes has become the top startup pitch competitions in the food and agriculture industries. She also launched TERRA, a food and agriculture accelerator that brings together the industry’s most disruptive startups and leading corporations to fuel industry innovation and strategic partnerships.

Ana graduated from the University of California Berkeley with a major in Economics. She was born in Guadalajara, Mexico and loves to play golf!

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