Enhancing Musashi Seimitsu Industries’ Corporate Venture Capital Strategy and Furthering their Sustainable Mobility Goals 

The Client

Musashi Seimitsu Industries is a global leader in the manufacture and sale of auto parts and general-purpose equipment. With offices in 14 countries and listings on the Tokyo and Nagoya Stock Exchanges, Musashi is committed to innovation and growth.

The Challenge

Recently, the company established a Corporate Venture Capital (CVC) arm to explore opportunities for creating new social value while enhancing its business operations and market impact through partnerships, investments, and acquisitions of startups aligned with its strategic outcomes.

Musashi sought expertise to understand best practices and explore ways to align the CVC strategy with its business objectives. Additionally, Musashi aimed to identify startups that could contribute to the development of sustainable mobility technology solutions, aligning with its commitment to environmental responsibility.

The Solution

Leveraging Xploration Partners’ extensive experience working with over 100 corporations and CVCs worldwide, we provided Musashi with insights into diverse CVC structures and strategies. Through case studies and data-driven market research, we tailored our approach to Musashi's specific goals, including the exploration of financially driven, strategically focused, and hybrid CVC models.

Additionally, drawing upon our global network and expertise in startup scouting, we identified and presented relevant startup profiles to Musashi, aligning with their objectives in sustainable mobility technology.

The Outcome

By the conclusion of our engagement, Musashi gained actionable insights to refine its CVC structure and strategy, informed by the best practices observed in the industry. Armed with tangible and tactical ideas derived from our case studies, Musashi was well-equipped to enhance its CVC program to meet its strategic objectives effectively.

Furthermore, we facilitated a connection between Musashi and Advanced Electric Machines, a startup developing innovative EV motors with recyclable materials, initiating discussions for a potential partnership with the aim of achieving market leadership in the mobility sector.

Xploration Partners were truly professional in every sense of the word and their deep understanding and expertise in corporate venture capital and corporate open innovation was evident. Both Brad and Ana immediately understood our pain points and how to address them, provided valuable insights about common and non-common market practices, and tailored an action plan suitable for our corporate’s needs. They also conducted a thorough market research to couple us with technologies related to our open innovation strategy using their vast network in the U.S. and around the globe. On a personal note, both Brad and Ana were not only professional but also friendly and kind. It was a pleasure to work with them
— Tom Cohen, Corporate Venture Capital Associate, Musashi Seimitsu Industries
Ana Martinez

Ana has extensive experience in corporate innovation. She has helped over 25 Global 1000 corporations from a wide range of industries develop new business strategies using the latest technologies in the market and has also led 70+ partnerships between corporations and startups. Ana has worked with corporate clients such as Nestle, PepsiCo, Volkswagen, Procter & Gamble, JetBlue, Mizuho, BP, Repsol, Nissan, Avis Budget Group, Magna, Renault, Ferguson, Allstate, GrainCorp, Givaudan, BSM, Griffith Foods, AGC, IAG, among others.

As a member of Rabobank’s first Innovation Team, Ana successfully launched Foodbytes, a pitch competition and networking platform that connects the top food and agriculture startups, corporates and investors. With 15 global pitch competitions, 260+ startup pitches and 4700+ attendees, Foodbytes has become the top startup pitch competitions in the food and agriculture industries. She also launched TERRA, a food and agriculture accelerator that brings together the industry’s most disruptive startups and leading corporations to fuel industry innovation and strategic partnerships.

Ana graduated from the University of California Berkeley with a major in Economics. She was born in Guadalajara, Mexico and loves to play golf!

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