JetBlue partners with technology companies to prevent workforce injuries and improve employee safety

Written By Ana Martinez

The Client

JetBlue an American low-cost airline. JetBlue operates over 1,000 flights daily and serves 100 domestic and international network destinations in the Americas and Europe.

The Objective

JetBlue was interested in partnering with technology companies to improve their employee training and safety programs.was interested in partnering with technology companies to improve their employee training and safety programs.

The Solution

Leveraging our expertise, our team mapped the technology landscape around their strategic focus areas and identified 300 directly relevant technology companies. Our team conducted due diligence on a shortlist of 30 companies and planned an in-person demo day with the top 10. We worked with the final 10 companies to develop tailored pitches for JetBlue’s specific challenges and business needs.

The Outcome

JetBlue selected Safety Line, a safety and compliance management solution for the aviation industry, and Kinetic, developer of a wearable device that helps to prevent workforce injuries, to move forward with on a pilot to test out their solutions.

Ana Martinez

Ana has extensive experience in corporate innovation. She has helped over 25 Global 1000 corporations from a wide range of industries develop new business strategies using the latest technologies in the market and has also led 70+ partnerships between corporations and startups. Ana has worked with corporate clients such as Nestle, PepsiCo, Volkswagen, Procter & Gamble, JetBlue, Mizuho, BP, Repsol, Nissan, Avis Budget Group, Magna, Renault, Ferguson, Allstate, GrainCorp, Givaudan, BSM, Griffith Foods, AGC, IAG, among others.

As a member of Rabobank’s first Innovation Team, Ana successfully launched Foodbytes, a pitch competition and networking platform that connects the top food and agriculture startups, corporates and investors. With 15 global pitch competitions, 260+ startup pitches and 4700+ attendees, Foodbytes has become the top startup pitch competitions in the food and agriculture industries. She also launched TERRA, a food and agriculture accelerator that brings together the industry’s most disruptive startups and leading corporations to fuel industry innovation and strategic partnerships.

Ana graduated from the University of California Berkeley with a major in Economics. She was born in Guadalajara, Mexico and loves to play golf!

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