Kaleido forms a joint venture that leads to a new revenue stream

Written By Ana Martinez

The Client

Kaleido Logistics is a global logistics operator specializing in energy, automotive, and raw material transport worldwide.

The Objective

Based on customer demands, Kaleido was looking to expand their portfolio of solutions to include an end-to-end track-and-trace solution.

The Solution

Our team identified a number of directly relevant startups addressing Kaleido’s strategic goals. Through our 4 month guided process, Kaleido selected and partnered with CargoSteps, a real-time track-and-trace software company that allows different logistic companies of every size to easily work together.

The Outcome

The two companies formed a joint venture and developed the new Air-Track-and-Trace-Tool to ensure a complete, transparent end-to-end supply chain solution for the specific needs of the manufacturing retail industry. With this new technology solution, Kaleido was able to secure a large deal with one of the world’s largest global retail giants generating a new revenue steam for both companies.

Ana Martinez

Ana has extensive experience in corporate innovation. She has helped over 25 Global 1000 corporations from a wide range of industries develop new business strategies using the latest technologies in the market and has also led 70+ partnerships between corporations and startups. Ana has worked with corporate clients such as Nestle, PepsiCo, Volkswagen, Procter & Gamble, JetBlue, Mizuho, BP, Repsol, Nissan, Avis Budget Group, Magna, Renault, Ferguson, Allstate, GrainCorp, Givaudan, BSM, Griffith Foods, AGC, IAG, among others.

As a member of Rabobank’s first Innovation Team, Ana successfully launched Foodbytes, a pitch competition and networking platform that connects the top food and agriculture startups, corporates and investors. With 15 global pitch competitions, 260+ startup pitches and 4700+ attendees, Foodbytes has become the top startup pitch competitions in the food and agriculture industries. She also launched TERRA, a food and agriculture accelerator that brings together the industry’s most disruptive startups and leading corporations to fuel industry innovation and strategic partnerships.

Ana graduated from the University of California Berkeley with a major in Economics. She was born in Guadalajara, Mexico and loves to play golf!

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