Lufthansa saves time & money by adopting smart asset management technology

Written By Ana Martinez

The Client

Lufthansa is the largest German airline and the largest airline in Europe by passenger capacity and fleet size.

The Objective

Lufthansa was interested in digitizing its ground support equipment (GSE) to boost long-term competitiveness.

The Solution

Leveraging our startup network and expertise, our team identified a number of relevant startups that met Lufthansa’s objectives. Using our proven framework of scouting, vetting, and validating startups, Lufthanse ultimately selected to partner with the startup Undagrid, a smart asset management startup.

The Outcome

The two companies developed an IoT strategic partnership that provides Lufthansa with real-time insights into its assets, allowing it to better predict, localize, and allocate equipment. This technology saves time and money as well as speeds up the information exchange within Lufthansa. Given the demonstrable results, Lufthansa is looking to expand the use of this technology in the aviation industry across the globe.

Ana Martinez

Ana has extensive experience in corporate innovation. She has helped over 25 Global 1000 corporations from a wide range of industries develop new business strategies using the latest technologies in the market and has also led 70+ partnerships between corporations and startups. Ana has worked with corporate clients such as Nestle, PepsiCo, Volkswagen, Procter & Gamble, JetBlue, Mizuho, BP, Repsol, Nissan, Avis Budget Group, Magna, Renault, Ferguson, Allstate, GrainCorp, Givaudan, BSM, Griffith Foods, AGC, IAG, among others.

As a member of Rabobank’s first Innovation Team, Ana successfully launched Foodbytes, a pitch competition and networking platform that connects the top food and agriculture startups, corporates and investors. With 15 global pitch competitions, 260+ startup pitches and 4700+ attendees, Foodbytes has become the top startup pitch competitions in the food and agriculture industries. She also launched TERRA, a food and agriculture accelerator that brings together the industry’s most disruptive startups and leading corporations to fuel industry innovation and strategic partnerships.

Ana graduated from the University of California Berkeley with a major in Economics. She was born in Guadalajara, Mexico and loves to play golf!

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